A native New Yorker, Cheryl has made sunny South Florida her home for the past sixteen years. Graduating from the University at Albany, School of Business with a major in Marketing and Finance, she began her career in radio media sales and quickly switched over to the agency side primarily in the media department.
She has worked with clients of all shapes and sizes including General Motors, Washington Mutual Bank, Lowe’s, Lennar Homes, Subway, Miami Dolphins, and AutoNation just to name a few.
Cheryl was the Market Specialist and liaison for General Motors in the South Florida market for nine years working closely with Detroit Corporate, Atlanta Southeast Regional Team and Vehicle Sales Service and Marketing in Florida.
Responsibilities included strategic planning, negotiating, flawless execution of media plans and developing marketing promotions to increase sales and ensure that goals are met and objectives achieved for all advertising campaigns.