Educational Awareness

Educational Awareness

Educational Awareness

The number one determinant as to whether a child will succeed in school is parental involvement. So how do you get parents involved in their children’s education? For The Children’s Trust, this involved a partnership with the local schools, the launch of a community-wide book initiative and an aggressive awareness campaign about how parents can help their children be better students.

This outdoor campaign is bolstered by a solid TV and Radio presence that airs at strategic points throughout the year.

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