Prior to joining The M Network, Lisa spent a decade growing a national PR firm’s Florida office. In that role, she worked with clients like Wal-Mart, Staples, The Children’s Trust and many other public and private non-profits. She is a senior-level media consultant to C-Suite executives, yet also still picks up the phone and pitches clients’ stories herself.
Her experience as a leader means she is well suited to help create media campaigns that others can execute seamlessly and with results that exceed expectations.
Lisa uses her experience as a former broadcast journalist like a Jedi mind trick – helping to shape solid story ideas and angles that have helped both client and reporter.
Lisa is intently focused on end-results of campaigns to ensure all ideas and strategies drive social media hits, product purchases and measurable brands.
Lisa is a board member of the South Florida Children’s Home Society, a Big Sister, and a volunteer media and presentation counselor for organizations like Habitat for Humanity.