Luxury Real Estate
Living on a multi-million dollar estate is a dream for most and a reality for a select few. Understanding how to speak to that select few, in a manner that is both erudite and effective, is, at times, an art form unto itself.
For Sotheby’s the idea was to do something more than the average video home tour. Instead, short films were created where the luxury home was the set and the plotline and music were custom created for specific potential buyers.
These films were then housed on unique URL’s specific to the house address and filled with all the information about that specific home.