The M Network has worked closely with several pharmaceutical companies helping to develop brands for products that carry black box warnings. There were times we were hired by a larger marketing or PR agency and other times where we acted as the agency as record. No matter what the agency hierarchy, however, The M Network brings innovative and measurably effective tactics into this highly regulated atmosphere.
One of our clients desired to reach patients while they were waiting in the doctors’ office. The M Network solution was to write and publish an unbranded magazine (in English and Spanish) dedicated to the core medical issue.
When another client wanted to create a patient education piece that would open doors for sales reps and that doctors would actually use, The M Network created a full-length documentary. The documentary was not only the centerpiece of a patient handout, but also a highly visible and amazingly visual hook for a massive public relations campaign.
There is so much more of our work that we’d like to display – from the animations that show how a product is used to a clip reel of the talk show that we produced for a client. Unfortunately, however, since those projects are branded we can only show them in private presentations.