Behind The Scenes: The End Of Veteran Homelessness

Homelessness, Events

A little over a year ago, I graduated from FIU.   I studied communication arts– never dreaming I would walk out of college and right into a full time job!  But I did and I’m very grateful.

While studying at FIU, I created lots of campaigns, read many case studies, and learned countless communication theories.

But on August 2, 2018, all those theories went out the door as I was standing face-to-face with the Secretary of US-HUD, Congressional leaders, elected commissioners, our County Mayor and a sea of men and women who served our country as veterans.  We were announcing the effective end to veteran’s homelessness in Miami-Dade.

On that day, I gained major perspective.

I shifted my mind from one used to turning in school assignments to one that takes full responsibility for helping to organize a major event with an honorary line-up of notable and accomplished leaders.

The speed at which we had to create this event left my head spinning.  In less than two weeks, we had….

  • Locations to secure.
  • Event walk-throughs to confirm.
  • Choirs to book.
  • Speakers to coordinate.
  • Signs to secure.
  • Media advisories to write.
  • Schedules to manage.
  • Talking points to flesh out.
  • A pre-event 10 pm video dry run to execute.
  • Press releases to distribute.
  • Photos to take.
  • Social media to write and post.

Needless to say, I learned quickly that anything is possible when you have an incredible team by your side.

I was honored to perform behind-the-scenes work to honor the homeless men and women who have served our country so well, giving my family the freedom to come to this country and start a life that has enabled me to be where I am today.

Some will remember this day by the newspaper and TV coverage we locked in https://miami.cbslocal.com/2018/08/02/miami-dade-end-veteran-homelessness/. Still others will remember it by personal photos.  But me…I will remember it as the day I grew up on the job and lived to tell!

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  • The M Network is a team. On most days we like being around each other. As a matter of corporate doctrine, we do things we enjoy and work for people that we like and respect. The thing we thrive off is the doing of excellent and innovative things and we strive for the opportunities to make an impact in our world. At our core, M Network is a branding and marketing agency. We help corporations and organizations identify their target audiences. We create messages that are compelling to those target audiences. And then deliver those messages through whatever means are most effective.

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