As a designer working with non-profits, I often encounter confusion about what it means to make a document ADA compliant. Many assume it’s just about adjusting colors or removing visual elements, but true accessibility is about much more than visual tweaks. In...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
Tertiary Logos Elegant Hotels is a branded house of 9 beach resorts. However, each property is their own house of brands that includes dining areas, bars and/or concessions. Here’s how we kept tertiary brands in line with the umbrella brand.
Mini-Corporate Brochure Elegant Hotels has 9 distinct hotel properties in the Caribbean. Here’s how we highlighted each individual beach resort and their offerings…9 resorts in one mini brochure.
Elegant Hotels ASTA Ad The M Network produces stand-out creative for the atypical trade ad.
Children’s Services Council of Broward County CHALLENGE The Children’s Services Council of Broward County is a non-profit organization that funds programs that provide resources to Broward’s children and their families. We needed to develop a style guide but first, we...
As a designer working with non-profits, I often encounter confusion about what it means to make a document ADA compliant. Many assume it’s just about adjusting colors or removing visual elements, but true accessibility is about much more than visual tweaks. In...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
Tertiary Logos Elegant Hotels is a branded house of 9 beach resorts. However, each property is their own house of brands that includes dining areas, bars and/or concessions. Here’s how we kept tertiary brands in line with the umbrella brand.
Mini-Corporate Brochure Elegant Hotels has 9 distinct hotel properties in the Caribbean. Here’s how we highlighted each individual beach resort and their offerings…9 resorts in one mini brochure.
Elegant Hotels ASTA Ad The M Network produces stand-out creative for the atypical trade ad.
Children’s Services Council of Broward County CHALLENGE The Children’s Services Council of Broward County is a non-profit organization that funds programs that provide resources to Broward’s children and their families. We needed to develop a style guide but first, we...
