Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
In every young Black person's life, we find ourselves in either a relative's kitchen, living room, barber shop, or hair salon, listening to stories of the Black struggle. Enthralled by the happiness and sadness of Black life in the last five decades. Listening to the...
In October 2022, Elon Musk paid 44 billion dollars for Twitter. Since then, he’s been the center of the world's attention. He’s raised the ire of roughly one-third of the country with his ubiquitous trolling of the Left while eagerly driving another third to canonize...
Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....
"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...
Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
In every young Black person's life, we find ourselves in either a relative's kitchen, living room, barber shop, or hair salon, listening to stories of the Black struggle. Enthralled by the happiness and sadness of Black life in the last five decades. Listening to the...
In October 2022, Elon Musk paid 44 billion dollars for Twitter. Since then, he’s been the center of the world's attention. He’s raised the ire of roughly one-third of the country with his ubiquitous trolling of the Left while eagerly driving another third to canonize...
Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....
"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...