Children’s Services Council of Broward County

CHALLENGE

The Children’s Services Council of Broward County is a non-profit organization that funds programs that provide resources to Broward’s children and their families.

We needed to develop a style guide but first, we were tasked with an annual report and a resource guide. So, how do you create those critical documents without having brand guidelines?

APPROACH

We reverse-engineered! A style guide informs everything that you do and keeps the brand consistent in look and feel. Time was of the essence and deadlines were looming for the annual report and the resource guide. We created those 2 pieces while simultaneously keeping the style guide at the forefront of development.

THE OUTCOME

We developed clear guidelines for logo, typography, color palettes, imagery and positioning. The style guide currently informs their internal and outward facing campaigns, including the launch of a brand new website.

M NETWORK CAPABILITIES DEPLOYED

Branding/Brand Strategy
Community Outreach
Content Architecture
Discovery/Strategy
Corporate Identity Design
Logo design
Messaging
Media Planning
Signage/Banners
Video Production & Animation
Visual Design
Web Design & Development
Audio/Video Production