Joe’s Stone Crab 105th Anniversary

Working with a legend is tough. It’s important to respect the past while, at the same time, making the look, feel and messaging seem current.  For the opening Joe’s Stone Crab 105th season (105 years and still going strong) we created a slate of new creative ideas. TV, print, POS, web and social, all designed to work together to push the voice of the legendary eating establishment into the forefront of our audience’s minds.