THE M NETWORK IS A FULL-SERVICE
BRANDING, ADVERTISING, AND STRATEGIC COMMUNICATIONS FIRM.
We help people and organizations that are doing great things in the world tell their story
in effective and compelling ways to the audiences most important to them.
We Can Do Anything. We Choose To Do Good.
THE M NETWORK IS A FULL-SERVICE
BRANDING, ADVERTISING, AND STRATEGIC COMMUNICATIONS FIRM.
We help people and organizations that are doing great things in the world
tell their story in effective and compelling ways
to the audiences most important to them.
We Can Do Anything. We Choose To Do Good.
Creating a Virtual Music Festival
Modern Drummer Magazine is a legacy publication with a loyal following. Those that subscribe don’t just read MD and then throw it away; they keep each edition—forever. To the drumming community, Modern Drummer is our Bible; it is both our inspiration and our...
Building Trust in a Pandemic: Pharma, Government, and Media
Pharma, government, and news media are considered the three most untrustworthy industries in America. Yet, in the middle of this pandemic these are the industries people are relying on most. The M Network takes a deep dive on this podcast, interviewing experts from...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
How do you eat a virtual elephant? One byte at a time.
COVID 19 has forced many professionals into becoming fast experts on online meetings. Routine work activities have been creatively reconfigured to work with social distancing guidelines. Even Saturday Night Live has found ways to do their skits through zoom. ...
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Event exhaustion: it’s on the horizon. How to embrace it, plan for it and own it
It happened so fast. Months of planning, designing and dreaming went out the window with a slow—then fast—cascade of bad news. COVID-19 was here with a vengeance. No doubt you feel the pain this pandemic has brought on. While the casualty of canceled events...
A Man Was Murdered
Amidst the carnage and flames, and the dramatic live-shots of anger and frustration being pumped through your phones, tablets, computers, and TVs, it’s easy to lose sight of the real story. The story is that a man was murdered. The man was George Floyd. You can read...
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
Creating an Organizational Response to Covid-19
Coronavirus is dominating the news cycle. Events are being refunded, store shelves ravaged, and flights canceled. Concern is widespread, but there’s no consensus on the gravity of the situation or how we should react to it. There’s a fine line to walk—on the one hand,...
Creating a Virtual Music Festival
Modern Drummer Magazine is a legacy publication with a loyal following. Those that subscribe don’t just read MD and then throw it away; they keep each edition—forever. To the drumming community, Modern Drummer is our Bible; it is both our inspiration and our...
Building Trust in a Pandemic: Pharma, Government, and Media
Pharma, government, and news media are considered the three most untrustworthy industries in America. Yet, in the middle of this pandemic these are the industries people are relying on most. The M Network takes a deep dive on this podcast, interviewing experts from...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
How do you eat a virtual elephant? One byte at a time.
COVID 19 has forced many professionals into becoming fast experts on online meetings. Routine work activities have been creatively reconfigured to work with social distancing guidelines. Even Saturday Night Live has found ways to do their skits through zoom. ...
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Event exhaustion: it’s on the horizon. How to embrace it, plan for it and own it
It happened so fast. Months of planning, designing and dreaming went out the window with a slow—then fast—cascade of bad news. COVID-19 was here with a vengeance. No doubt you feel the pain this pandemic has brought on. While the casualty of canceled events...
A Man Was Murdered
Amidst the carnage and flames, and the dramatic live-shots of anger and frustration being pumped through your phones, tablets, computers, and TVs, it’s easy to lose sight of the real story. The story is that a man was murdered. The man was George Floyd. You can read...
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
Creating an Organizational Response to Covid-19
Coronavirus is dominating the news cycle. Events are being refunded, store shelves ravaged, and flights canceled. Concern is widespread, but there’s no consensus on the gravity of the situation or how we should react to it. There’s a fine line to walk—on the one hand,...
Let’s Talk About It …
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