The Miami Foundation Case Study

CHALLENGE

The Miami Foundation deals with people who are philanthropic-minded and therefore, strive to direct their philanthropy to the causes of their choice and make a return on their investment.

But the question is: How can the Miami Foundation communicate to the donors to donate through The Miami Foundation instead of donating directly to a charity? How do you motivate an individual to donating at all?

APPROACH

We are growing the Miami Foundation’s brand in a way that is more in tune with their mission. The Miami Foundation naturally has a selfless platform and that is why we moved their model from a Miami Foundation centric mindset to the voices of the donors and the end beneficiaries of the Miami Foundation.

THE OUTCOME

We created a series of video vignettes showcasing their donors or as we call ambassadors. The ambassadors voiced their very personal story in philanthropy and how The Miami Foundation assisted them to champion a cause, any cause. We developed an entire campaign for their 50^th Anniversary showcasing these individuals not only in vignette form but also in event intros, event collateral, social media and print ads.

MFN 50^th Anniversary Commercial