Lauren Rigau

The Base of Marketing: Knowledge and Experience

The Base of Marketing: Knowledge and Experience

"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...

Top 5 Goals for Effective Blogs

Top 5 Goals for Effective Blogs

Photo Credit: Leonardo Holanda Often taken for granted, blogs vest organizations and businesses with the power to write their own stories. The articles informally publicize events and brief readers on developments within an organization, providing the power to keep...

Marketing vs Branding

Marketing vs Branding

At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.

Lauren Rigau

The Base of Marketing: Knowledge and Experience

The Base of Marketing: Knowledge and Experience

"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...

Top 5 Goals for Effective Blogs

Top 5 Goals for Effective Blogs

Photo Credit: Leonardo Holanda Often taken for granted, blogs vest organizations and businesses with the power to write their own stories. The articles informally publicize events and brief readers on developments within an organization, providing the power to keep...

Marketing vs Branding

Marketing vs Branding

At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.

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