In a recent episode of The M Network Podcast, CEO and host Thom Mozloom sat down with his big brother Jack Mozloom. Jack is the Senior Vice President of Public Affairs for the National Community Pharmacists Association (NCPA). Their...
Branding
When Ignoring Trends Equals Great Branding
Miami’s South Beach is cluttered with trendy bars and restaurants, filled with equally trendy people desperately trying to maintain an air of “look how cool I am.” Menus are packed with a fusion of the expected and totally unexpected taste combinations paired with...
We’ve been fAIked! (You might be next.)
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
Branding
5 Takeaways About Marketing to Niche Audiences: Lessons from The M Network Podcast with Jack Mozloom
In a recent episode of The M Network Podcast, CEO and host Thom Mozloom sat down with his big brother Jack Mozloom. Jack is the Senior Vice President of Public Affairs for the National Community Pharmacists Association (NCPA). Their...
When Ignoring Trends Equals Great Branding
Miami’s South Beach is cluttered with trendy bars and restaurants, filled with equally trendy people desperately trying to maintain an air of “look how cool I am.” Menus are packed with a fusion of the expected and totally unexpected taste combinations paired with...
We’ve been fAIked! (You might be next.)
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
