A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Branding
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
My Miami Story: Climate Change And A Dinner At Joe’s
It’s that highly anticipated time of year again, the start of stone crab season—and it got us at The M Network thinking. Yes, mostly about delicious stone crab claws—but also about the vulnerable ecosystem that produces them. You see climate change has been on our...
Suicide By Focus Group (and the attempt to write more clearly)
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
Branding
We’ve been fAIked! (You might be next.)
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Your Brand In Crisis
Over the past week, I’ve probably gotten hundreds of emails from companies big and small telling me about their plans to deal with COVID-19. I even sent one out on behalf of The M Network. Some of these have been great and reassuring. Others have been tone-deaf....
Back In The Game
Lisa and I had the opportunity to appear as guests on Alex Rodriguez’s new show, “Back In The Game” airing on CNBC. The show is based on the unsettling fact that roughly 60% of all professional athletes are broke within 5 years of retiring—mostly because of poor...
My Miami Story: Climate Change And A Dinner At Joe’s
It’s that highly anticipated time of year again, the start of stone crab season—and it got us at The M Network thinking. Yes, mostly about delicious stone crab claws—but also about the vulnerable ecosystem that produces them. You see climate change has been on our...
Suicide By Focus Group (and the attempt to write more clearly)
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
