Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....
"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...
Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....
"These two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of successful marketing organization." -Harvard Business Review Back in 1991, Harvard Business Review published an article by Regis McKenna on the power...
