There has been much conversation among Democrats and their supporters trying to sort through all the possible reasons why their candidate, Kamala Harris, lost to one of the most divisive and polarizing figures in American history. As someone who has helped get...
Over the last few months, I've been peppered with the question, “who you gonna vote for?” I'm not sure this is an honest question, though. Every time somebody asks who I'm voting for, I can't help but feel that what they're really doing is trying to figure out whether...
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
If you read my blog from two years ago, (When your blackness is questioned, where does that leave you?) you’ll have a glimpse into my story and how I grew up. What I didn’t share was the numerous occasions I have been used as a “token” because of that upbringing....
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
There has been much conversation among Democrats and their supporters trying to sort through all the possible reasons why their candidate, Kamala Harris, lost to one of the most divisive and polarizing figures in American history. As someone who has helped get...
Over the last few months, I've been peppered with the question, “who you gonna vote for?” I'm not sure this is an honest question, though. Every time somebody asks who I'm voting for, I can't help but feel that what they're really doing is trying to figure out whether...
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
If you read my blog from two years ago, (When your blackness is questioned, where does that leave you?) you’ll have a glimpse into my story and how I grew up. What I didn’t share was the numerous occasions I have been used as a “token” because of that upbringing....
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
