At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Marketing + Branding
What Does A.I. Say About A.I.?
This piece is a companion to the M Network podcast you can find here The following is a transcript of my first session using xAI's latest version of Grok 3. There’s a lot here. I’ll let it speak for itself: THOM: What is your goal? GROK 3: My goal is to...
What The Hell Happened?
There has been much conversation among Democrats and their supporters trying to sort through all the possible reasons why their candidate, Kamala Harris, lost to one of the most divisive and polarizing figures in American history. As someone who has helped get...
We’ve been fAIked! (You might be next.)
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
The Dark Ages 2.0
Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Marketing Should Not Cause Collateral Damage
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
A Tainted Brand Is Contagious
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
Marketing + Branding
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
What Does A.I. Say About A.I.?
This piece is a companion to the M Network podcast you can find here The following is a transcript of my first session using xAI's latest version of Grok 3. There’s a lot here. I’ll let it speak for itself: THOM: What is your goal? GROK 3: My goal is to...
What The Hell Happened?
There has been much conversation among Democrats and their supporters trying to sort through all the possible reasons why their candidate, Kamala Harris, lost to one of the most divisive and polarizing figures in American history. As someone who has helped get...
We’ve been fAIked! (You might be next.)
A few weeks ago we posted our prediction about the future of AI. Now it’s coming true.
The Dark Ages 2.0
Will AI usher in a new era of seamless communication and productivity, providing limitless access to knowledge?
Will AI become self-aware and destroy all of humanity?
As marketing professionals, we suspect that it will do neither. We think it will much worse.
Offended is the New Black
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
Marketing Should Not Cause Collateral Damage
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
Branding Lessons From Bud Light
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
A Tainted Brand Is Contagious
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
