Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Marketing + Branding
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Suicide By Focus Group (and the attempt to write more clearly)
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
“People Pleasers” Beware of TV Interviews: My Take on Betsy DeVos’ 60 Minute Interview
Many have written about the “flubbed” Betsy DeVos interview on 60 Minutes. No doubt there are quite a few takeaways from that 12 minutes of airtime. I don’t want to repeat what’s been said, but hope to further the argument. My take on why Ms. DeVos did a less than stellar interview is that at heart, she is a people pleaser.
A Word About Logos
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
The Media Sucks And We Know Why
Are you one to think the media is biased, inaccurate, and manipulative? You’re not alone. According to studies by Gallup, Pew, The Knight Foundation, and countless others, American trust in the media, across all platforms, is at an all time low…
Your Right To Be Erased
LinkedIn, Ebay, Twitter, Facebook – they are all posting prompts asking users to spend time reviewing their updated privacy policies. Have you opened their prompts? It’s quite a task to wade through these updates, yet there’s something refreshing about them.
Using Social Media To Save The World
At this very moment, there are movements all over social media – artistic, social, spiritual and/or political. All in an attempt to mobilize people, communities, nations, the world. At this very moment, there is a country not far away that has mobilized its youth to eliminate an oppressive regime & political corruption, to defend human rights, and to demand change.
Marking Scripts For Presentations
“Decisive speech is a wonderful confidence builder. To be sure of your voice and words will help you to be sure of yourself and will certainly lead other people to be sure of you,” says Dr. Julia Wing, author of Speak for Your Self.
Marketing + Branding
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Suicide By Focus Group (and the attempt to write more clearly)
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
“People Pleasers” Beware of TV Interviews: My Take on Betsy DeVos’ 60 Minute Interview
Many have written about the “flubbed” Betsy DeVos interview on 60 Minutes. No doubt there are quite a few takeaways from that 12 minutes of airtime. I don’t want to repeat what’s been said, but hope to further the argument. My take on why Ms. DeVos did a less than stellar interview is that at heart, she is a people pleaser.
A Word About Logos
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
The Media Sucks And We Know Why
Are you one to think the media is biased, inaccurate, and manipulative? You’re not alone. According to studies by Gallup, Pew, The Knight Foundation, and countless others, American trust in the media, across all platforms, is at an all time low…
Your Right To Be Erased
LinkedIn, Ebay, Twitter, Facebook – they are all posting prompts asking users to spend time reviewing their updated privacy policies. Have you opened their prompts? It’s quite a task to wade through these updates, yet there’s something refreshing about them.
Using Social Media To Save The World
At this very moment, there are movements all over social media – artistic, social, spiritual and/or political. All in an attempt to mobilize people, communities, nations, the world. At this very moment, there is a country not far away that has mobilized its youth to eliminate an oppressive regime & political corruption, to defend human rights, and to demand change.
Marking Scripts For Presentations
“Decisive speech is a wonderful confidence builder. To be sure of your voice and words will help you to be sure of yourself and will certainly lead other people to be sure of you,” says Dr. Julia Wing, author of Speak for Your Self.