The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
Many have written about the “flubbed” Betsy DeVos interview on 60 Minutes. No doubt there are quite a few takeaways from that 12 minutes of airtime. I don’t want to repeat what’s been said, but hope to further the argument. My take on why Ms. DeVos did a less than stellar interview is that at heart, she is a people pleaser.
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Let’s start with a little prologue: This is my second attempt at writing this post. I handed the first iteration to our brand new Projects Coordinator, Dani Guerrero, to proof read. In doing so, I actually thought I was doing her a favor. My thinking was that it would...
Many have written about the “flubbed” Betsy DeVos interview on 60 Minutes. No doubt there are quite a few takeaways from that 12 minutes of airtime. I don’t want to repeat what’s been said, but hope to further the argument. My take on why Ms. DeVos did a less than stellar interview is that at heart, she is a people pleaser.
“Let’s talk about your logo.” This is often either the shortest or the longest conversation we will ever have with any of our clients…
