The M Network Team

The History in Her Story

The History in Her Story

In celebration of the 100th anniversary of The Cushman School, The M Network conducted an interview with the Head of the school, Dr. Arvi Balseiro. Arvi’s aunt, who founded the first American school in Guayaquil, Ecuador, inspired her to become an educator and make a...

Marketing Should Not Cause Collateral Damage

Marketing Should Not Cause Collateral Damage

The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...

5 Secrets to a Great Video Shoot

5 Secrets to a Great Video Shoot

Is managing a video project new for you? Maybe you've even got a few under your belt. Nonetheless, here are foundational truths that are good to know going into any production shoot.  After 20+ years, and some one hundred awards, *four this year*, we offer...

Meet Intern Extraordinaire: Jaynee Silva

Meet Intern Extraordinaire: Jaynee Silva

The M Network is pleased to call FIU Marketing Major, Jaynee Silva, our intern.  Jaynee took our quirky questions in stride and that’s why we love her!   Your family says you are an introvert, so what compelled you to go the marketing route and how are you learning to...

A Tainted Brand Is Contagious

As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...

Own Your Market

Own Your Market

Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....

The M Network Team

The History in Her Story

The History in Her Story

In celebration of the 100th anniversary of The Cushman School, The M Network conducted an interview with the Head of the school, Dr. Arvi Balseiro. Arvi’s aunt, who founded the first American school in Guayaquil, Ecuador, inspired her to become an educator and make a...

Marketing Should Not Cause Collateral Damage

Marketing Should Not Cause Collateral Damage

The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...

5 Secrets to a Great Video Shoot

5 Secrets to a Great Video Shoot

Is managing a video project new for you? Maybe you've even got a few under your belt. Nonetheless, here are foundational truths that are good to know going into any production shoot.  After 20+ years, and some one hundred awards, *four this year*, we offer...

Meet Intern Extraordinaire: Jaynee Silva

Meet Intern Extraordinaire: Jaynee Silva

The M Network is pleased to call FIU Marketing Major, Jaynee Silva, our intern.  Jaynee took our quirky questions in stride and that’s why we love her!   Your family says you are an introvert, so what compelled you to go the marketing route and how are you learning to...

A Tainted Brand Is Contagious

As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...

Own Your Market

Own Your Market

Owning your market means that whenever anyone in your target audience thinks of a product or service, they think of you. If you want a new smartphone, you think of Apple. If you want to do an internet search, you think of Google. You want stone crabs; you think Joe’s....

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