Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
As we revel in the celebrations of the holiday season, we often get so caught up in tree trimming, cookie baking, and gift-giving that we forget to take the time to bask in the precious moments of togetherness. In honor of those moments, The M Network would like to...
Recently, The M Network was invited to join the bargaining team for One Herald Guild as they attempt to negotiate their first contract. One Herald Guild is the labor union, made up of journalists, that formed at The Miami Herald. They have been in contract...
You can say I’ve lived two lives, one where I wished I was White and one where I wished I was more Black. That may seem confusing but trust me, it’s not! I am Black and proud to be Black. But the road to acceptance of my Blackness was difficult and at times it...
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Offended is the new black. If that statement makes you feel a tinge of anger, or insulted; if you’ve jumped to the conclusion that it’s accusatory, smug, and might even be racist, congratulations. You are fully wrapped in the trendiest style statement of all. You got...
The goal of every branding and marketing professional is to create highly effective and memorable campaigns. What is top of mind throughout the creative process, as well as when building out the media mix, are questions about how to best reach the target audience:...
In the not-too-distant future, communication classes at universities will be teaching about the colossal Bud Light branding mess that has been unfolding before our eyes over the past few weeks. We are witnessing what may very well be some of the most important lessons...
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
As we revel in the celebrations of the holiday season, we often get so caught up in tree trimming, cookie baking, and gift-giving that we forget to take the time to bask in the precious moments of togetherness. In honor of those moments, The M Network would like to...
Recently, The M Network was invited to join the bargaining team for One Herald Guild as they attempt to negotiate their first contract. One Herald Guild is the labor union, made up of journalists, that formed at The Miami Herald. They have been in contract...
You can say I’ve lived two lives, one where I wished I was White and one where I wished I was more Black. That may seem confusing but trust me, it’s not! I am Black and proud to be Black. But the road to acceptance of my Blackness was difficult and at times it...
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
