As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
Opinion
Holiday Memories From The M Network Family
As we revel in the celebrations of the holiday season, we often get so caught up in tree trimming, cookie baking, and gift-giving that we forget to take the time to bask in the precious moments of togetherness. In honor of those moments, The M Network would like to...
Op-Ed: Why We Support One Herald Guild
Recently, The M Network was invited to join the bargaining team for One Herald Guild as they attempt to negotiate their first contract. One Herald Guild is the labor union, made up of journalists, that formed at The Miami Herald. They have been in contract...
Op-Ed: When your Blackness is questioned, where does it leave you?
You can say I’ve lived two lives, one where I wished I was White and one where I wished I was more Black. That may seem confusing but trust me, it’s not! I am Black and proud to be Black. But the road to acceptance of my Blackness was difficult and at times it...
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Are You Ready For A Press Interview? Top Three Frequently Asked Questions In Media Trainings
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Creating a Virtual Music Festival
Modern Drummer Magazine is a legacy publication with a loyal following. Those that subscribe don’t just read MD and then throw it away; they keep each edition—forever. To the drumming community, Modern Drummer is our Bible; it is both our inspiration and our...
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
Opinion
A Tainted Brand Is Contagious
As FTX collapsed, exposing the shady underbelly of the cryptocurrency and NFT industries along with it with it, hard branding lessons are being learned. Nowhere are those lessons felt more profoundly than here, in the city that hitched a good portion of its reputation...
Holiday Memories From The M Network Family
As we revel in the celebrations of the holiday season, we often get so caught up in tree trimming, cookie baking, and gift-giving that we forget to take the time to bask in the precious moments of togetherness. In honor of those moments, The M Network would like to...
Op-Ed: Why We Support One Herald Guild
Recently, The M Network was invited to join the bargaining team for One Herald Guild as they attempt to negotiate their first contract. One Herald Guild is the labor union, made up of journalists, that formed at The Miami Herald. They have been in contract...
Op-Ed: When your Blackness is questioned, where does it leave you?
You can say I’ve lived two lives, one where I wished I was White and one where I wished I was more Black. That may seem confusing but trust me, it’s not! I am Black and proud to be Black. But the road to acceptance of my Blackness was difficult and at times it...
Marketing vs Branding
At The M Network, we subscribe to the philosophy that says good branding is the foundation of more effective, more efficient marketing. PERIOD. We sat down with The M Network’s Thom Mozloom to expand on this idea.
Are You Ready For A Press Interview? Top Three Frequently Asked Questions In Media Trainings
This year I had the pleasure of conducting several virtual media trainings for nearly 100 individuals in both large groups and small intimate settings. I worked with an international organization that has chapters across the world. They needed the trainings to help...
Nonprofits Have The Worst Logos
Non-profits have the worst logos. Now that I have your attention, let me explain what I mean by that: Many times, the problem with a non-profit logo stems from the fact that the logo is trying to do too much. That’s because non-profits, in general, are used to doing...
Creating a Virtual Music Festival
Modern Drummer Magazine is a legacy publication with a loyal following. Those that subscribe don’t just read MD and then throw it away; they keep each edition—forever. To the drumming community, Modern Drummer is our Bible; it is both our inspiration and our...
Postpone or Pivot: Approaching Earned Media in Context of National Protest Coverage
This isn’t the blog post I originally planned to write. I originally wrote about the huge jump in local TV news viewership* in March and April due to concerns about living locally with Covid-19. Single-themed newscasts constrained earned media opportunities,...
